Introduction
Search Engine Optimization (SEO) is essential for getting your website discovered online. Among the many aspects of SEO, link management—internal linking, external linking, and backlink monitoring—plays a critical role in improving your rankings.
1) Internal Links
Help search engines crawl and index your website efficiently.
2) External Links
Point users to credible sources, boosting authority.
3) Backlinks
When other websites link to you, your credibility increases.
4) Ahrefs
- Backlink checker & competitor analysis
- Monitors new/lost backlinks
- Anchor text analysis
5) SEMrush
- Complete link audit tool
- Toxic link detection (disavow suggestions)
- Internal link structure optimization
6) Moz Pro
- Domain Authority tracking
- Link Explorer for deep backlink analysis
7) Ubersuggest
- Affordable backlink analysis
- Competitor keyword + link insights
8) Screaming Frog SEO Spider
- Crawls websites for broken links
- Finds orphaned pages (no internal links)
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