Tools Required for a Web Agency (The Complete Stack)

Project & Knowledge Management

• Asana or Trello – Kanban boards, timelines, and client-friendly status views.
• Notion – Knowledge base, SOPs, client briefs, and templates in one place.
• Jira – For engineering-heavy teams needing issue types, workflows, and sprints.

Communication & Collaboration

• Slack – Channel-based comms + app integrations (alerts, approvals, standups).
• Google Workspace / Microsoft 365 – Docs, email, sheets, and secure sharing.
• Loom – Quick async video walkthroughs for approvals and QA.

Design & Content

• Figma – Shared design system, prototyping, dev handoff.
• Adobe Creative Cloud – Photo/video for assets, ads, thumbnails.
• Grammarly / Hemingway – Editorial polish for landing pages & blogs.

Dev, Hosting & CI/CD

• GitHub / GitLab / Bitbucket – Version control & code reviews.
• Vercel / Netlify – Jamstack hosting, instant previews, serverless functions.
• Cloudways / AWS / DigitalOcean – Managed or raw cloud for WordPress/PHP apps.
• GitHub Actions / GitLab CI – Automated testing, builds, and deployments.

Monitoring & QA

• UptimeRobot – Uptime checks & alerts.
• Sentry – Error tracking for JS/Node/Next.js/etc.
• LogRocket – Session replays showing bugs as users experienced them.
• BrowserStack – Cross-browser/device testing.

Marketing, Analytics & SEO

• Google Analytics (GA4) – Traffic & goals.
• Google Tag Manager – Deploy pixels and events without code changes.
• Ahrefs / Semrush – Keyword research, backlink audits, competitor gaps.
• Hotjar – Heatmaps & recordings for CRO.

Sales, CRM & Billing

• HubSpot / Pipedrive – Leads, pipeline, proposals, and automation.
• PandaDoc / DocuSign – Proposals & e-signatures.
• Stripe / Razorpay / PayPal – Retainers, one-offs, subscriptions.
• QuickBooks / Zoho Books / FreshBooks – Invoicing & accounting.

Security & Ops

• 1Password / LastPass – Shared client credentials with audit trails.
• Cloudflare – CDN, DNS, WAF, DDoS protection.
• UpdraftPlus / Jetpack Backup – Scheduled, offsite backups for WordPress.

Automation

• Zapier / Make (Integromat) – Tie apps together (lead → CRM → Slack → PM card).
• Postman – Test client APIs quickly before integrating.

Recommended Starter Bundles

• WordPress bundle: Cloudways + Cloudflare + UpdraftPlus + WP Rocket + Sucuri
• Jamstack bundle: Next.js + Vercel + Cloudflare + Sentry + GitHub Actions

Final Thoughts

A modern agency stack blends project management, design, dev, CI/CD, analytics, CRM, and security into one seamless flow. Cross-link to internal blogs such as Website Security Checklist, Tools for an Online Store, and Top AI Tools to Write Code to provide further depth. Visual aids like an “Agency Stack Map” or “DevOps Flow” diagram can make this content even more actionable for readers.