What is Zadarma? – Cloud PBX

1) Cloud PBX – Manage calls without a traditional phone system

A Cloud PBX (Private Branch Exchange) is a virtual phone system hosted on the internet instead of bulky hardware in your office.

• How it works: Calls are routed through the internet (VoIP) to your team’s devices (computers, mobiles, IP phones).
• Set up IVR menus (“Press 1 for Sales, 2 for Support”), call forwarding, voicemail, and call queues from an online dashboard.
• No need for physical PBX hardware or on-site technicians.
• 👉 Example: A startup with remote employees can run a complete call center using just a cloud PBX system.

2) Virtual Numbers – Get local numbers in over 100 countries

A virtual number is a phone number that isn’t tied to a physical SIM card or phone line.

• How it works: Calls made to a virtual number are forwarded to your mobile, landline, or VoIP device.
• Businesses use them to establish a local presence in foreign markets without opening physical offices.
• 👉 Example: An Indian company can get a +1 USA number so American clients can call them at local rates.

3) VoIP Calls – Cheaper international calling

VoIP (Voice over Internet Protocol) allows voice calls to be transmitted over the internet instead of traditional phone lines.

• How it works: Your voice is converted into digital packets, transmitted over the internet, and reassembled at the receiver’s end.
• Costs are significantly lower because you’re bypassing telecom carriers.
• 👉 Example: Instead of paying ₹60/min for an international call via mobile, VoIP calls may cost less than ₹1/min.

4) Call Recording & Analytics

Call recording and analytics help businesses monitor and improve communication quality.

• Incoming and outgoing calls are recorded and stored in the cloud for training, compliance, or dispute resolution.
• Analytics provide insights like call volume, duration, missed calls, peak hours, and agent performance.
• 👉 Example: A sales manager can check recordings to train agents on handling objections better.

5) Integrations – Works with CRM tools like Zoho, HubSpot, Salesforce

Cloud telephony systems like Zadarma integrate directly with CRM platforms.

• When a customer calls, the system pulls up their CRM profile instantly—past interactions, purchase history, support tickets.
• Agents can log calls automatically, track conversations, and set follow-up reminders.
• 👉 Example: A HubSpot user gets a pop-up showing customer details whenever that customer calls, saving time and improving customer service.

Why Businesses Use Zadarma

• Cost-effective alternative to traditional telecom providers
• Easy setup without hardware
• Scalability for startups & enterprises
• Remote team communication

Graphic Suggestions

• Flowchart of Cloud PBX call flow → Customer → Internet → Cloud PBX → Agent
• Map graphic showing Virtual Numbers in multiple countries
• Side-by-side comparison: VoIP vs Traditional Calling costs
• Dashboard screenshot mockup for Call Recording & Analytics
• CRM integration illustration → Call → CRM popup with customer details